中國，北京——索尼（中國）有限公司（下稱：索尼中國）今天宣布，索尼中國現任董事長、索尼集團中國副總代表高橋洋先生已正式退休。索尼集團高級執行副總裁、索尼集團中國總代表御供俊元先生將從7月1日起接任索尼中國董事長，索尼中國總裁吉田武司先生將于7月1 日起接任索尼集團中國副總代表。未來，在董事長御供先生、總裁吉田武司先生和首席財務官伊東祐先生為代表的全新管理團隊領導下，索尼中國將繼續貫徹“植根中國、長遠發展”的發展理念，用索尼較前沿的產品、技術、服務和解決方案為中國消費者帶去更多感動（Kando），同時為中國產業升級和經濟發展做出貢獻。

御供俊元先生在索尼集團主管索尼在全球的新業務孵化計劃，通過鼓勵創新、發揮索尼集團業務多元化優勢及開展外部合作，潛心于新業務開發及拓展。他是一位具備敏銳的商業洞察力和全球化戰略視野和實戰經驗的業務領導人，此前已成功促成和中國本土公司的合作。面對新需求、新技術、新娛樂生態不斷涌現、韌性與活力兼具的中國市場，御供先生將帶領全新的管理團隊，結合中國本地化的市場需求，進一步挖掘現有業務的增長潛力，同時開拓新的業務機會，尤其是促進索尼各在華公司間的業務合作，以及索尼與中國優秀本土企業之間的合作。

御供俊元先生

Mr. Toshimoto Mitomo

御供俊元先生表示：“在執掌中國業務六年時間里，高橋洋先生憑借全球化市場營銷經驗、對中國市場的深刻理解和扎實的經營能力，不但帶領電子業務節節攀升，還加快電子業務與娛樂業務的協同增效，為擴大索尼粉絲群體、精細化社群運營做出了突出貢獻。對此，我深表感謝。自今年4月1日起，吉田武司先生出任索尼中國總裁，伊東祐先生出任首席財務官。他們都具備豐富的海外工作經驗、全球化視野和卓越管理才能。我堅信，他們將為索尼在華業務持續發展、創新文化和可持續舉措注入新的動力。”

吉田武司先生

Mr.Takeshi Yoshida

伊東祐先生

Mr. Hiroshi Ito

據索尼集團2021財年（2021年4月1日——2022年3月31日）財報顯示，集團營業利潤達12,023億日元，創下歷史新高。其中，電子業務得益于產品優化組合和高端產品策略，營業利潤大漲66%至2,129億日元，中國成為貢獻較大的市場之一。在2022財年的企業戰略發布會上，索尼表示將發揮黑科技和豐富娛樂IP相結合的優勢，聚焦虛擬世界和移動出行領域，在感動空間創造全新娛樂體驗！

隨著防疫形勢的不斷好轉，索尼在華業務已呈現令人欣喜的穩步恢復跡象。在剛剛結束的618銷售季中，索尼數碼影像產品特別是可更換鏡頭相機，憑借高速對焦和一個卡口系統等尖端技術實現驕人戰績。大屏電視克服了本地工廠封控造成的供貨緊張，捍衛了高端區段的領導地位。音頻門類剛剛發布的新品，包括廣受歡迎的WH-1000X降噪耳機的第五代旗艦，以及新一代的LinkBuds系列耳機，滿足了多樣化耳機用戶的需求。這些市場活動都顯示出索尼在中國市場上表現出來的獨特技術優勢與活力。索尼將繼續通過全面強化運營和為廣大索粉創造新的價值，以不懈努力來滿足廣泛的利益相關者的期待。

Toshimoto Mitomo will take over SCN Chairman

a new management team to further enhance strategic position of Chinese market

Beijing, China—Sony China today announces, Chairman of Sony China Ltd. and Sony Group Deputy China representative Mr. Hiroshi Takahashi has retired. Mr. Toshimoto Mitomo, current Senior Executive Vice President of Sony Group Corporation and Sony Group China representative, will take over the Chairman role beginning July 1. Mr.Takeshi Yoshida, current President of Sony China will take over the Sony Group Deputy China representative role beginning July 1. In the days to come, a new management team led by Chairman Mr. Mitomo, President Mr. Yoshida, and CFO Mr. Hiroshi Ito will stick to the development concept of "Being deeply rooted in China and aiming for long-term development" to bring more kando to Chinese customers with the synergy of Sony's most advanced products, technology, services and solutions, continuously making contributions to China's industry evolution and economic growth.
 

Mr. Mitomo has been leading Sony Group's new business incubation initiatives, dedicated to new business nurturing and development by promoting innovation and utilizing One Sony resources as well as building partnerships and alliances with external companies. He has been a business executive with sharp observation, global vision, and practical experience which has been proved by partnerships with Chinese companies. Now there have been new demands, new technology and new entertainment ecology springing up in the Chinese market that has enjoyed both resilience and vitality. Adapting to local market situations, Mr. Mitomo will lead a new management team to further cultivate business growth potential and expand new business opportunities, especially by promoting the collaboration of Sony in China companies and the cooperation with outstanding local companies.

Mr. Mitomo says: during the six years tenure in China, with his global sales & marketing experience, deep understanding of Chinese market and solid operation capability, Mr. Hiroshi Takahashi has achieved a steady growth of the electronics business and a better synergy between electronics and entertainment business, while making impressive contributions to expanding Sony fans and conducting the fine operation of various communities of interest. I'm grateful for his vast dedication. Starting from April 1, 2022, Mr. Takeshi Yoshida and Mr. Hiroshi Ito take the posts of SCN President and CFO respectively. They are both strong business executives with rich overseas experience, global perspective, and outstanding management prowess. I'm fully convinced that they will inject new impetus to Sony's continuous business growth in China while promoting innovation culture and sustainability initiatives.

As FY21 (April 1, 2021—Mar 31, 2022), the financial report announced in May shows Sony Group has created an operating profit of 12,023 oku Yen, a new historical high. Due to improved product mix and premium strategy, the electronics business has seen its operating profit soar by 66% to 2,129 oku yen, with China being one of the largest contributing markets. In its 2022 corporate strategy announcement, Sony expressed its aim to create new entertainment experiences in the Kando space centered around the metaverse and mobility utilizing Sony's technology and entertainment advantages.

With the pandemic control situation improving, Sony in China business has shown the promising sign of recovery gradually. During the recently concluded 618 sales season, Sony's digital imaging products especially interchangeable lens cameras have realized remarkable performance thanks to its cutting-edge technology including high speed AF function and one mount system advantage. Large-screen TV products also defended the premium segment leading position under the severe supply constraint situation because of local factory lockdown due to COVID-19. Audio category also launched several new products including the 5th generation of popular WH-1000X series and the new models of LinkBuds series to fulfill the diversified demand of headphone users. All of the marketing activities demonstrate the unique technology power and energy of Sony in China market. Sony will continue to make unremitting efforts to live up to the expectations of various stakeholders by enhancing our operation and creating more value for vast Sony fans.